Tuesday, 2 August 2011

I blog, therefore I am (annoying? outdated? self-indulgent?)

“All you future Google whores might want to pay attention to what I’m about to reveal,” once said someone seemingly very frustrated, online, via a blog. (Google it if you don’t believe me.)
Without even clicking on the link, all sorts of conceptions crossed my mind about what kind of person might open with such a gambit… was this a digital visionary about to predict the death of a ubiquitous search giant? Were they warning of government blocks on prostitute-related keywords? Or was it an excited teenage lad about to embark on a journal of his own journey through puberty?
Turns out it was a guy flogging web traffic.
Blogging certainly divides opinion at the moment, with some saying it’s had its day, some saying it’s self-serving (99% of it doesn’t get read anyway, they say!); whereas for many it’s a sales tool, an outward release of the soul or an attempt at marketing when you’re skint. Maybe even it’s an interesting opening headline (or tweet) you thought of, that you feel simply must have an article attached to it.
Calling someone a whore is a great way of getting someone to read the next sentence – but if that following sentence starts talking about ROI vs. number of websites built, there’s a 99.9999% chance you’re going to click off. And not just click off; you’ll actually think the writer’s a bit of a tit.
So why blog in the first place?
Why did I even bother starting this blog page (I’ve only done two articles so far)?
I write for a living so I can’t really use the “it’s a release” clause. But then again I currently write about accountancy software in my day job, so one could argue I need a release more than anyone.
Am I simply arriving late at something that is already on its way out, thinking “If I have my own blog it’ll boost my career chances / twitter followers (it’s @stevedelporter by the way) / cool points at work?” (“See that guy over there, he spends his spare time musing. Just musing.”)
Maybe I just like to read my own words in digital print, asking people to ‘Google me’ in the pub if the conversation drops.
Hopefully, it’s none of these reasons. Maybe, it’s all of them. Likely, no one cares!
I do intend to blog though, when I get chance, and hopefully the reason why will reveal itself. Google whores at the ready…  ;0)

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